PixelYourSite Pro – Most Popular Facebook pixel WordPress plugin

Facebook Conversion API (CAPI) Integration with PixelYourSite Pro

Enhance your Facebook tracking capabilities by sending every pixel event through the Facebook Conversion API (CAPI) with PixelYourSite Pro. This ensures you recover events lost due to browser limitations and ad blockers.

How It Works: PixelYourSite Pro sends events through both the browser and the Conversion API. Facebook deduplicates these events when the browser event works; if the browser event fails, the CAPI event is used.

Key Event Tracking with Signal Event: Signal events track important user actions, which can be used to create Custom Audiences or Custom Conversions. Key triggers include:

• Internal or External Clicks: Tracks clicks on links or buttons.
• Video Plays: Tracks YouTube or Vimeo embedded video views.
• Email and Phone Clicks: Tracks clicks on email addresses and phone numbers.
• Form Submissions: Tracks form button clicks.
• User Sign-Ups: Tracks new WordPress account creations.
• Downloads: Tracks downloadable file clicks.
• Comments: Tracks new comments added.
• AdSense Clicks: Tracks clicks on AdSense ads.

Custom and Standard Event Triggers: You can fire custom events to capture actions crucial to your business. Available triggers include:

• URL Visits
• CSS Selector Clicks
• Specific URL Clicks
• Page Scrolls
• Mouse Over Actions
• WordPress Post Type Interactions

Event Parameters: All Facebook Pixel events will include important parameters for detailed tracking and audience building:

• Page Title
• Post Type and Post ID
• Traffic Source and UTM Parameters
• Visitors’ Browser Time
• User Role
• Domain URL
• Event URL
• Landing Page

WooCommerce Integration: PixelYourSite Pro offers seamless WooCommerce Meta Pixel integration with zero coding required. It supports all essential e-commerce events:

• Purchase
• CompleteRegistration
• InitiateCheckout
• AddToCart and RemoveFromCart
• ViewCategory and ViewContent
• Lead and AddPaymentInfo
• FrequentShopper, VIPClient, and BigWhale for customer loyalty tracking

Customer Data Export: Export customer Lifetime Value (LTV) data to create powerful Lookalike Audiences.

Easy Digital Downloads (EDD) Integration: Fully supports EDD Meta Pixel integration with dynamic product ad events and Conversion API support.

Advanced Matching: Send customer data like name, email, phone number, and address securely to improve conversion attribution and remarketing.

Additional Features:

• Facebook Dynamic Ads for WordPress Posts
• GDPR Compliance with cookie consent plugin integration
• WPML Compatibility for multilingual sites
• WooCommerce Category Pixel Support
• Domain Verification for Aggregated Event Measurement

With PixelYourSite Pro and the Facebook Conversion API, you ensure reliable, accurate event tracking, boosting your ad performance and audience targeting.